I’ve spent 25 years turning ideas into momentum. First as a creative Copywriter, then as a Client Director. And now as a partner blending creative strategy with business design. My north star has never changed: Human creativity × AI power working together to grow brands.

The Creative Years (2000 – 2012)

Started at J. Walter Thompson in Copenhagen, Denmark. Marker pens, late nights, and the thrill of seeing ideas come alive.

At Grey, I learned how craft and strategy lock together.

The big shift came at IKEA, where I moved from print-first storytelling into digital experiences and scalable content systems.

By 2012, in Stockholm, I’d become the go-to person for words that moved people and the operational spine to ship them across markets.

The Client Director Years (2013 – 2025)

At Animal (Kurppa Hosk), I built the agency’s strategic offer and led digital + social for Volvo Cars.

At H&M Global Marketing, I ran global programs tied to the commercial calendar and innovation projects, like an animal-free “Co-Exist” collection with Peta. And “Made by H&M – Designed by you”, a 1500 piece on-demand puffer jacket where customers could tailor-make their favourite before it was made. Discovery, exploration and innovation all together.

At Forsman & Bodenfors, I served as Business Lead on multi-market brands - from Mandarin Oriental to Tele2/Comviq and Electrolux - earning trust through precision, clarity, and delivery.

Along the way, I worked with finance and SaaS-driven brands, applying product-led thinking to creative growth.

2025 → The Blend

Today, through my independent practice, I combine:

Creative Strategy & Branding
Client Direction & Fractional Leadership
Senior Copywriting & Transcreation (ENG ↔ SWE)

It’s the synthesis of two decades across brand, product, and operations - clarify positioning, design testable strategies, build practical go-to-market systems, then write the words that make people care.

I combine my skills within Prototyping (experience from teaching at Berghs School of Communication), Business Design and innovation in my everyday practice.

The promise is simple:
Creative excellence aimed squarely at business results