A one-man brand partner helping you cut noise, find clarity, and make work that actually moves people

I’ve spent 20+ years helping brands like IKEA, Volvo Cars, H&M, Electrolux, and Mandarin Oriental. I run a tight model built for how great work gets made today. I help teams find clarity, move faster, and make work that connects, not just performs.

What I do

 Brand Strategy: X-rays, facilitation, advisory

Client Direction: clarity, momentum, creative strategy

 Senior Copywriting: concepts, campaigns, translation ENG-SWE and back

How I work

 Small by design. Senior at the table.

I mix divergent creative powers with the clarity and focus of convergent thinking.

Human creativity × AI precision to cut noise, speed decisions, and raise the bar. If your mantra is “think big, move small”, we’ll get along.

Two decades in this industry have sharpened my knife, and softened my edges. Sharp for cutting through noise. Soft for understanding people.

No walls. No handovers. No layers. Just partnership, momentum and results.

Brand Strategy

Make your brand unmistakable. And easy to use at speed

I diagnose, position, and codify your brand so teams can ship on-brand without second-guessing.

Client Direction

The senior at the table. Sleeves rolled up

I help you steer strategy, speed, and standards while creating a simple rhythm your team can actually keep.

Senior Copywriting

Big-idea concepts and precise words that move people, in English and Swedish

From campaign platforms to microcopy, I craft language that travels well between cultures and channels.

Strategy + Delivery in one seat.

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Strategy + Delivery in one seat. *

Brand Strategy: What it includes

We align purpose, position, personality, and voice. Making your brand distinctive and differentiated

  • Brand X-ray: Audit of perception, category, and assets with a “fix-first” scorecard.

  • Positioning Sprint: Problem / Insight / Advantage / Strategy (Pollard-style) + value prop and proof system.

  • Narrative & Voice: Brand story, messaging ladder, Tone-of-Voice (ENG/SWE).

  • Identity system: Lightweight guardrails — logo, type, colour, and layout patterns that scale.

  • Playbooks: Social, campaign, and PR playbooks with templates for fast rollout.

  • Prototyping & Innovation: Business Model Canvas, GAP analysis, SWOT analysis, value proposition, and Purpose/Mission/Vision/Promise workshops

Signature formats

  • Brand System: Strategy, story, voice, identity guardrails, and playbooks, handover-ready for partners.

  • Positioning Sprint: Clarify who you are, who you serve, and why you win.

  • Facilitation: I ask the tough questions. We solve the big challenges together.

  • Messaging Architecture: Master + pillar messages for web, sales, and PR.

Built for clarity, not clutter.

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Built for clarity, not clutter. *

Client Direction: What it looks like

We get clarity, alignment, and momentum - without adding meetings or complexity

  • Direction & cadence: Executive alignment, KPI guardrails, and an operating rhythm that sticks.

  • Strategic leadership & enablement: C-suite sparring and advisory, coaching for marketers/creatives and role clarity.

  • Go-to-market: Launch narratives, channel plans, and test loops that connect strategy to sales.

  • Business design: We develop your offering through strategy and qualified assumptions, then we vet and improve.

  • Governance & quality: Brand and creative QA, vendor orchestration, and “ways of working” that lift the bar.

  • AI-powered ops: Human creativity x AI power, workflows for sharper decisions and less noise.

Signature formats

  • Fractional Director: 0.5–2.5 days/week for rhythm, governance, and growth.

  • GTM Sprint: Narrative, channel plan, test plan, and launch calendar.

  • Clarity Sprint: Strategy on a page, decision map, and 90-day plan.

  • Quarterly Review Kit: Scorecard, risk/opportunity grid, and next-quarter priorities.

Precise. Persuasive. Bilingual.

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Precise. Persuasive. Bilingual. *

Senior Copywriting: What it covers

We turn your message into movement - connecting story, product, and sales

  • Concept & campaign: Platforms, taglines, key visual copy, scripts (film/radio), OOH, and digital.

  • Brand voice craft: Tone-of-Voice guides, story banks, signature phrases, headline systems.

  • Product & performance: Web and product pages, CRM, landing pages, UX copy.

  • Editorial & corporate: Thought leadership, case studies, investor pages.

  • Transcreation (ENG ↔ SWE): Native-level feel for tone and rhythm.

  • Quality & speed: AI-assisted review and localization kits for fast-moving teams.

Signature formats

  • Campaign in a Box: Core idea, headline bank, scripts, social toolkit.

  • Website Copydoc: Page-by-page copy with SEO basics.

  • Voice System (3–4 weeks): Tone-of-Voice guide with do’s/don’ts, message library, and founder/exec voice pack.

Connect

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Connect *

Ready to team up? Drop your details and I’ll reach out soon. I’m excited to chat with you!